Artificial intelligence (AI) is revolutionising the field of communications, enabling professionals to work more efficiently and creatively. From content creation to data analysis, these tools not only streamline processes, but also open up new opportunities to connect with audiences. Below, we explore some of the most practical AI tools and how they can be effectively applied in everyday communication.
Automated Content Creation
Jasper and Copy.AI are two leading tools for automated textual content generation. They are ideal for professionals who need to create large volumes of quality content, such as social media posts, blog articles or product descriptions.
- Jasper: Perfect for generating long-form articles, multilingual content and social media copy. Jasper allows, for example, a community manager to get content in a few minutes in different languages for global campaigns, improving the speed of multilingual launches.
- Copy.AI: Ideal for marketers working on multiple types of copy. The tool allows you to generate text for ads, emails and more. Imagine a marketing team that needs multiple versions of copy to test in an A/B campaign; Copy.AI allows you to experiment quickly, saving time in production.
Image Creation and Visual Creativity
For image creation, AI-based tools such as Midjourney and DALL-E are essential in visual communication.
- Midjourney: Ideal for designers and creatives who need customised illustrations. Through a simple description, AI can generate compelling images to illustrate blog posts or promotional material. Say a visual copywriter needs a concept image for an article, Midjourney allows them to create a specific image without the need for a photographer or illustrator.
- AI Suggests: Designed for creative idea generation, AI Suggests helps overcome creative roadblocks. Content teams can use it to generate fresh ideas for marketing campaigns or original product names. A copywriter, for example, can use this tool to get suggestions for topics and approaches for a range of publications.
Video Creation and Editing Tools
Video content creation is essential in social media, and AI enables quality editing and production with less effort.
- Lumen5: Turns blog articles and text into engaging videos, making it easy to create multimedia content for social media. A marketing team that wants to transform their articles into short videos for Instagram or YouTube can save hours of production time with this tool.
- Synthesia: Create videos with AI-generated avatars that can speak in different languages. This is especially useful for global companies that need to produce videos in multiple languages quickly, allowing them to present a unified message to different audiences.
Campaign Optimisation and Personalisation
Tools such as Albert.AI and Persado are essential for optimising campaigns and personalising messages.
- Albert.AI: A powerful option for marketing automation, Albert.AI can analyse trends, segment audiences and personalise content in real time. If an advertising agency wants to implement a dynamic campaign that responds to changes in consumer behaviour, Albert.AI can adjust ads on the fly, maximising ROI.
- Persado: Specialising in using AI to create personalised messages, Persado breaks down the emotional elements of messages to improve resonance with the audience. A fashion brand could use Persado to analyse which tones and communication styles generate the most responses in its promotional emails.
Data Management and Analysis
In modern communication, data analysis is crucial. Tools such as NetBase Quid and Brandwatch allow communication professionals to better understand their audience and their behaviour.
- NetBase Quid: Ideal for market research and competitor analysis. Its ability to identify similarities and trends among target audiences helps teams identify communication opportunities. For example, a marketer can identify social media conversation patterns that reveal emerging interests among their customers.
- Brandwatch: A social media monitoring tool that analyses brand perception and reactions to specific campaigns in real time. This is useful for a company that is running a major promotional campaign and needs to quickly understand the public’s reaction to make adjustments to the message.
Customer Service Automation
In customer service, AI facilitates fast and personalised response through chatbot tools such as ChatGPT and LivePerson.
- ChatGPT: Ideal for generating automated and helpful responses in chat applications on social networks or websites. If a service company receives many similar queries, ChatGPT can manage the flow, answering frequently asked questions and escalating complex cases to human staff.
- LivePerson: Uses AI to personalise conversations in real time, detecting the user’s mood and tailoring responses. It is useful in sales and support scenarios, where fast and relevant interaction is crucial to customer satisfaction.
SEO Optimisation and Copywriting
Tools such as MarketMuse and Clearscope help writers optimise their content for search engines.
- MarketMuse: Offers specific recommendations to improve content so that it better responds to search queries. If a writer creates an article on a trending topic, MarketMuse can suggest keywords and subtopics that will increase the visibility of the content.
- Clearscope: This tool provides detailed keyword analysis and suggests relevant content to improve SEO ranking. A content editor reviewing articles can use Clearscope to ensure that content is aligned with SEO best practices.
Bonus track
In addition to the aforementioned tools, there are other options that stand out in the field of communication due to their specialisation and versatility. These applications range from content creation to transcription and project planning.
- Gamma: An ideal tool for creating presentations quickly, allowing communication professionals to prepare visually appealing slides with just a few clicks. It is especially useful for meetings, pitches or reports that need to be delivered with agility and clarity.
- Suno: An AI music creation wizard that helps content creators add original musical backgrounds to their audiovisual projects without resorting to stock music. This can be key for brands that want a unique sound for their videos or podcasts.
- Ideogram: Image creation tool that generates graphics and visuals from text. Very useful for generating visual content quickly, whether for social media, article illustrations or visual marketing campaigns.
- HeyGen: This software allows the creation of AI-generated avatars, which is great for personalising the user experience on digital platforms. Imagine a company that can create a personalised virtual ‘representative’ to interact with customers in different languages and contexts.
- Socratic: A support tool in mathematics, which could be especially useful for those who work with data and need quick help in basic mathematical concepts. Although not a communication tool per se, it is an excellent ally for improving accuracy in reporting and analysis.
- Pinpoint: Audio transcription application, which is extremely useful for professionals who need to transform meetings, interviews or conferences into text quickly, facilitating the generation of notes, articles or even material for social networks.
- AI Kits: This software allows voice cloning, an interesting feature for the creation of audiovisual content or even for corporate video narrations in different languages or tonalities, while maintaining voice consistency.
These tools allow for greater versatility in the daily work of communicators, offering specialised and effective solutions to optimise and diversify content. The addition of these applications further expands the repertoire of resources that communication professionals can employ to stay ahead of the curve in 2024.
